About Us

Naoual Bottega is a conscious luxury brand devoted to celebrating modesty, sustainability, and timeless elegance.

Our collections bring together premium oud-based fragrances, solid perfumes, perfumery oils, and traditional Bakhoor incense, alongside an expanding world of modest essentials. We are currently in the process of releasing our hijab, modest clothing, and jewellery collections - designed to complement our fragrances and complete a refined, intentional lifestyle. Every creation is thoughtfully crafted using junk-free, conscious materials, honouring both the planet and your personal values.

Founded in 2025 in the vibrant heart of London, Naoual Bottega was born from a personal journey. Created by Naoual, a Moroccan & Italian Muslim woman, alongside her three daughters, the brand emerged from a simple but powerful need: a place where luxury, modesty, environmental responsibility, and modern fashion truly coexist. When that space didn’t exist, we decided to create it.

At Naoual Bottega, fragrance is more than scent - it is identity, memory, and emotion.

We are committed to cruelty-free practices, eco-conscious packaging, and mindful design choices that reflect a sustainable lifestyle without compromising elegance. Quality, authenticity, and purpose guide everything we do.

Here, luxury meets conscience.
Here, every scent, every piece, and every detail becomes part of your journey toward purposeful beauty.

Coming Soon

A new chapter of Naoual Bottega is unfolding.

We are currently preparing to release our first collections of hijabs, modest clothing, and jewellery, thoughtfully designed to embody effortless elegance, conscious craftsmanship, and timeless style. Each piece is created to harmonise with our fragrances - soft, refined, and intentional - allowing you to express modesty with confidence and individuality.

Crafted with care, using considered materials and mindful processes, these upcoming collections reflect our commitment to sustainability, quality, and purpose-driven luxury.

Coming soon - where fragrance meets form, and conscious beauty becomes a way of life.